Indian consumers willing to spend more on improved video audio quality and devices global study

Today, Dolby Laboratories, Inc., released the results of a new global study illustrating a significant shift in consumer entertainment behavior in India. The new economy of work and home entertainment has led to a surge in demand for new and quality content and better devices.

According to a new global consumer study by Wakefield Research in four countries for Dolby, Indian consumers are now prioritizing and seeking better experiences, possibly due to long hours spent at home.

Indian consumers are spending more on quality in order to better connect with content and connect with each other.

Despite all of the challenges of the past year, this study has illustrated the power of entertainment to bring us closer to those who matter most to us, said Pankaj Kedia, managing director, Emerging Markets, Dolby Laboratories.

We take great pride in creating more immersive experiences with our technologies and see the significant growth of Dolby Vision and Dolby Atmos as proof that consumers are also seeking these experiences.

According to Nathan Richter, senior associate at Wakefield Research, We are all confined and what better way to use that time than to bond with friends and family, in person and virtually. People love entertainment and the demand for quality content is increasing exponentially and can be enjoyed from the comfort of home. People recognize that high quality sound and visual experiences have a huge impact and make watching more exciting. Plus, it improves the entertainment experience and helps people connect better in these difficult times. “

Wakefield s “Quality time is the quality of picture and sound” study highlights changing ways of consuming content. This highlights their preferences and willingness to invest in higher quality content and devices and to be able to have an enhanced audio and visual experience that helps increase family bonding time.

The Indian part of the study conducted in six cities, including New Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Ahmedabad, aimed to understand the changing patterns of content consumption during the pandemic. The study cuts across generational breaks and includes the voices of Gen Z, Millennials, Gen X and Baby Boomers. Here are some of the more interesting study findings: -Content through content – COVID-19 has prompted many Indians to use entertainment as a way to relax, with 66% of Indian respondents saying they l ‘use it as an opportunity to relax and 60% say they find it a good social experience to watch with others.